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This domain has the following in the web site, "I am a consultant physician and gastroenterologist, working at the Chelsea and Westminster Hospital." We observed that the web page also stated " I have published widely on inflammatory bowel disease." It also stated " I have been an editorial board member of the journal Inflammatory Bowel Disease. Chairman of the new consultants committee and a council member at the Royal College of Physicians. From 2009 to 2011; an elected member of the European Crohns and Colitis Organisation ECCO. I have written a 1." The header had Marcus Harbord as the highest ranking keyword. It was followed by gastroenterologist, gastroenterology, and colorectal cancer which isn't as ranked as highly as Marcus Harbord. The next words the site uses is ibs specialist London. ibs was also included and might not be understood by web crawlers.